California Lodging Industry Association (CLIA),
since its inception in 1946, has served as a major voice for
the independent lodging industry when group action has been
needed, especially important when lobbying industry views
before government agencies. Its industry mission is thus:
To serve the common interests of lodging owners and operators
by promoting a more prosperous climate through service, education,
legislation and profit-oriented programs.
In order to accomplish this mission, a small group of motel
owners first formed the Motor Hotel Association of California,
later to become known as the California Motel Association,
as a non-profit trade organization. First based in Los Angeles,
the Association began as individual chapters throughout the
state under the "parent" association. At the October 1983
Annual Convention, the membership approved a change of name
to the "California
Lodging Industry Association" in order to more properly
reflect current industry trends and image.
Some years ago, realizing the need to be "closer to the action,"
CLIA moved to Sacramento. Now the Association could become
more actively involved in representing its members to the
State Legislature. Over the years CLIA legislative advocates
have worked diligently to enact laws that protect the industry
from unscrupulous operators and those who would knowingly
become increasingly active in seeking more effective ways
to promote travel and tourism to
and within the state utilizing the legislative process. Most
notable was the passage of California Tourism Policy Act,
which included a $5 million appropriation for generic tourism
promotion. CLIA was a lead organization in securing the 1984
legislation and the attendant funding.
Bed & Breakfast Inns of California is a division of the California
Lodging Industry Association. In that CLIA has long represented
the needs of Bed & Breakfasts operators, a decision was made
in 1992 to organize a special division within CLIA to give
Bed & Breakfast Innkeepers a more focused voice on issues
Countryside travelers benefit from CLIA's
efforts via a richer selection of lodging choices and services.
Additionally, travelers can search for and book reservations
at CLIA-member properties through California
Lodging Reservations, CLIA's online reservations center.
The Web site address is listed in the information
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